Hey, I'm Guðmundur.

I'm a UX designer from Iceland with a background in graphic design, focused on creating intuitive, user-first digital experiences. My journey started in Florence, where I studied graphic design, and continued in Sweden, where I transitioned into UX and product thinking. Since then, I've worked across branding, design systems, and digital products, always bridging visual clarity with strong UX foundations.

Scroll
Background

A design journey shaped by visual craft, UX thinking, and continuous learning.

+
Approach

Empathy, collaboration, and iteration for impactful design.

+
Passion

Solving problems through inclusive design, innovation, and accessibility.

+

I believe great design comes from curiosity, collaboration, and a deep understanding of real user needs. My goal is to simplify complexity and design experiences that feel clear, functional, and genuinely useful. I'm always excited by new challenges, let's build something meaningful together.

What I Bring

A snapshot of the skills, tools, and methods I use across UX, UI, and product design.

UX/UI Design

Interaction Design Information Architecture (IA) User Flows Prototyping Wireframing Design Systems Responsive Web Design Microinteractions Visual Hierarchy Design Handoff

Visual Design

Typography Branding Motion Design Iconography Layout Design Grid Systems Color Psychology Visual Storytelling

User Research

User Interviews User Testing Surveys Unmoderated Testing A/B Testing Heuristic Evaluation Jobs To Be Done (JTBD) Competitive Analysis

Research Analysis

Journey Mapping Personas Affinity Mapping Heatmaps / Analytics Research Synthesis Usability Benchmarking

Strategy & Thinking

UX Strategy Design Sprints Service Blueprinting Lean UX Design Thinking Value Proposition Product Roadmapping OKRs

Software

Figma / FigJam Adobe CC Framer ProtoPie Maze / Lookback Dovetail Hotjar / FullStory Notion / Obsidian Miro / Whimsical Visual Studio Code HTML/CSS Webflow ChatGPT / Midjourney Jira / Trello

Tech & Open Source

Docker Containerization Linux Fundamentals Self-Hosting Open Source Ecosystems Server Hardware Penpot Inkscape / GIMP

Collaboration

Scrum / Agile Design Ops Stakeholder Management Workshop Facilitation Cross-functional Teams Feedback Culture

Accessibility

Web Accessibility WCAG Criteria Inclusive Design Accessible Typography

Languages

Icelandic , Fluent English , Fluent Danish , Basic Swedish , Basic Italian , Beginner

Kind Words

What colleagues and collaborators have said about working with me.

"Guðmundur was one of the most thoughtful and dependable people I worked with during our time at Hyper Island. He brought a calm, focused energy to every group project and always pushed the team to think deeper about the user perspective. His background in graphic design gave our work a strong visual foundation, and his UX mindset ensured we never lost sight of the bigger picture. He's a great collaborator, always ready to listen, contribute, and make the work better."
- Alexander Glörud, Stockholm, Sweden
"I had the pleasure of teaching Guðmundur during his time in Italy, where he demonstrated a natural talent for graphic design and a relentless drive to learn. His creativity, attention to detail, and ability to think critically set him apart from his peers. Guðmundur's commitment to excellence, paired with his collaborative spirit, makes him an outstanding designer who is sure to succeed in any endeavor."
- Paolo Ghielmetti, Florence, Italy
"Guðmundur is an absolute pleasure to work with. His positive attitude, open communication, and ability to collaborate seamlessly with cross-functional teams create an enjoyable and productive work environment. He genuinely cares about the team's success. His thoughtful approach and creative problem-solving make him a valuable asset to any project."
- Tatiana Sogabe, Oslo, Norway

Beyond Design

The things I do when I'm not pushing pixels.

Running

When I'm not pushing pixels, you can find me clearing my head and training on the trails or city pavements.

Fermentation

I genuinely enjoy the slow, deliberate process of fermentation and experimentation in the kitchen.

Digital Tinkering

Building and maintaining my own server infrastructure, dabbling in Docker, and contributing to open-source.

Experience & Education

The roles, studies, and projects that got me here.

Work Experience

2010 – Present

Freelance

Graphic Design · Motion Design · Product Design

Web design, print advertising, and layout design for clients including the Icelandic Design Awards, Trime Training app, and MainManager Software.

2021 – 2023

Locatify

UX/UI Design

As Product Designer, I led the redesign of their CMS and worked on the new design of their native applications, Turfhunt and Smartguide.

2013 – 2019

Stöð 2 , Channel 2

Graphic Design · Motion Design

Managed and delivered graphic design for the newsroom, sports channels, and general programming across Iceland's second-largest TV station.

2009 – 2011

Múlaborg Kindergarten

Instructor & Support Representative

Taught in the oldest preschool department in Iceland, specialising in children with special needs.

Education

2020 – 2022

Hyper Island

UX Design , Higher Vocational Education

Karlskrona, Sweden. An intensive programme focused on design methodology, collaboration, and digital innovation in a real-world studio environment.

2006 – 2009

Instituto Lorenzo de' Medici

Graphic Design & Visual Communication, Professional Certificate

Florence, Italy. Studied visual language, typography, print production, and design history in one of Europe's most renowned art cities.

Want the full picture?

Download Resume