Things I’ve Designed

UX/UI Design • CMS

From Complexity to Clarity: Rethinking the Locatify Creator CMS

Helping non-technical creators build location-based experiences through a simpler, more intuitive CMS.

FOCUS Information Architecture • Workflow Optimization

TOOLS Figma • Adobe XD • Miro • User Interviews • Slack

OBJECTIVE Simplify content creation so non-technical users can easily build and manage location-based experiences.

IMPACT A clearer content workflow that reduces friction and helps creators publish experiences faster.

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UX/UI Design • Fintech

Investing in Fine Wine, Made Clear

Designing a fintech app that turns complex wine market data into intuitive investment insights.

FOCUS Financial UX • Trust & Data Visualization

TOOLS Figma • Miro • Maze • User Interviews • Quantitative Research • Slack

OBJECTIVE Make wine investment accessible by transforming complex market data into clear, trustworthy visualizations.

IMPACT A data-driven interface that helps users understand market trends and make more confident investment decisions.

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UX/UI Design • Enterprise

Scaling Accounting Workflows at Ericsson

Designing an enterprise SaaS experience that reduces cognitive load for complex organizational tasks.

FOCUS B2B SaaS • Enterprise Architecture

TOOLS Figma • Adobe XD • Miro • Prototype.js • Google Meet

OBJECTIVE Reduce cognitive load and make high-stakes accounting workflows easier to understand and execute for enterprise users.

IMPACT A more intuitive accounting interface that streamlines complex tasks, reduces errors, and supports organizational efficiency.

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UX/UI Design • Healthcare

Redefining Fitness Appointments

Transforming a clinical booking process into an engaging, human-centered experience.

FOCUS B2C • Onboarding Psychology

TOOLS Figma • Hotjar • Miro • User Interviews • Behavioral Analysis • Slack

OBJECTIVE Make booking fitness and health appointments intuitive, engaging, and tailored to user behavior.

IMPACT An onboarding experience that increases completion rates, improves user satisfaction, and creates a more humanized interaction with the app.

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Motion Design • Broadcast

Motion Design: Broadcast & Events

Designing motion that people don't have to think about - but still feel, for national television and cultural events.

FOCUS Broadcast • Live Data • Storytelling

TOOLS After Effects • Illustrator • Photoshop

OBJECTIVE Create engaging, clear, and durable motion graphics capable of handling the pressure of live television.

IMPACT Delivered highly reliable and clear motion systems seen by national audiences over several years.

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Design Infrastructure • Web

Design with Purpose: A Unified Language

Building a scalable, token-based Design System for seamless cross-project consistency.

FOCUS Tokenization • Scalability • DX

TOOLS Figma • CSS Tokens • HTML5 • Atomic Design

OBJECTIVE Create a single source of truth to eliminate visual inconsistency and radically speed up development.

IMPACT Faster development cycles, 100% visual consistency, and a robust foundation for all future web projects.

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